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Fashion & Branding
In Fashion & Branding you learn that a concept forms the foundation of every fashion brand. It influences the designs, the collections, and the communication strategy. You learn how to develop a concept for a fashion brand and to set up and visualise a brand strategy.
The professional products you create include retail concepts, house styles, magazine formats, web concepts, campaigns, events, brand manuals, and forecasting and trend books. Important subjects for Fashion & Branding include design expertise, concepts and trends, marketing communication, brand strategies, writing for target groups, 3D design and graphic design.
After the first semester, which is followed by all foundation students together, the second semester focuses on your specialisation of Fashion & Branding. You are introduced to products and activities such as the analysis of a basic article of clothing, formulating conceptual starting points, trend spotting, putting together a brand manual and presenting a new fashion concept through a 3D presentation.
In the second year you discover what the fashion industry expects from you, and what you can contribute to the industry. You develop a commercial fashion environment in which brand and consumer can meet. You also realise a campaign with among other things a corporate magazine and a website which communicates the identity of a brand in both print and digital form.
The third and fourth year are all about developing your personal talents and aptitudes. In this year’s you choose a work placement, a specialisation and a minor. Your choice will depend on the professional perspectives you have in mind: these could include becoming a Brand Engineer (developing and designing a brand strategy), a Concept Developer (developing a brand identity) or a Creative Manager (organising and shaping a communication strategy).
The final semester of your studies is devoted to your graduation project. For Fashion & Branding, this means either a company assignment or a research subject of your own choosing which results in developing products for an exhibition.