Fashion & Branding

In Fashion & Branding you learn that a concept forms the foundation of every fashion brand. It influences the designs, the collections, and the communication and sales strategy. You learn how to develop and monitor a concept and how to deal with design principles and set up a brand strategy. The professional products include retail concepts, house styles, magazine formats, web concepts, campaigns, events, brand manuals, and forecasting and trend books. Fashion & Branding trains you to enter such professions as brand engineer, concept developer or creative manager.

Study content

After the first semester, which is followed by all foundation students together, you start your own development in the direction of Fashion & Branding. You are introduced to products and activitities such as the analysis of a basic article of clothing, formulating conceptual starting points, trendspotting, putting together a brand manual and presenting a new concept at an exhibition stand.

In the second year you discover what the fashion industry expects from you, and what you can contribute to the industry. In third semester you develop a commercial fashion environment in which brand and consumer can meet. In the fourth semester you develop a campaign which communicates the identity of a brand in various ways.

The third and fourth year are all about developing your own personal talents and aptitudes. In this phase you choose a specialization, a minor, and a work internship. Your choice will depend on the professional perspectives you have in mind: these would include becoming a brand engineer, a concept developer or a creative manager. You are also free to determine the order in which you take these course components. The final semster of your studies is devoted to your graduation project. For Fashion & Branding, this means either a company assignment or a research subject of your own choice that is relevant to the fashion world.